Marketing Committee
The Marketing Committee of the Association of Tourism Hwange (ATH) is dedicated to sharing the beauty, culture and unique experiences of Hwange with the world. Its major goal is to promote the region as a premier tourism destination, helping local businesses grow while celebrating the rich heritage, wildlife and landscapes that make Hwange truly special. Through thoughtful marketing strategies, creative campaigns and collaborative initiatives, the Committee works to raise Hwange’s profile locally and internationally, ensuring that every visitor and community member feels the pride, wonder and potential of this untamed and unforgettable region.
Our Objectives include increasing cooperation between tourism companies in the Hwange region; engaging local communities and travelers and foster connections to promote sustainable tourism practices and conservation efforts; fostering cooperation between private and public sector; capacity building and quality management for tourism services; expanding accessibility of tourism information and regional marketing; building sustainable tourism development in the Hwange region; supporting regional tourism development.
What we aim to do in 2025
- Developing a marketing strategy for ATH
- Refining our website
- Rolling out locally produced Hwange branded products
- Insert a "Welcome" sign at Cross Mabale
- Marketing Committee
- info@explorehwange.com
Controlling the narrative
The Marketing Committee takes the lead in shaping how the world sees Hwange. Through consistent social media storytelling, blog features, newsletters and website updates, we share the beauty of our wildlife, the strength of our communities, and the importance of conservation. These platforms help us reach both local and global audiences while keeping stakeholders informed and inspired.
Hwange Branded Merchandise
Merchandise is more than souvenirs, it’s a way of building identity and pride. Branded materials will allow visitors, locals and partners to carry a piece of Hwange with them while creating greater visibility for the region. From practical items to keepsakes, our merchandise will reflect the values of conservation, community and sustainability.
Signage at Cross Mabale
Cross Mabale is one of Hwange’s busiest gateways, making it a key point for visibility. By placing clear, professional signage here, we not only welcome travelers but also strengthen Hwange’s identity as a tourism destination. These signs will provide direction, awareness, and a strong sense of place, connecting visitors immediately with the spirit of Hwange.
The Marketing Committee is part of a broader community of Tourism Operators in Hwange whose mission is to showcase and protect the integrity of all national parks in the Hwange region including the surrounding ecosystems, ecology, water bodies, cultural sites and communities. Click here to visit the ATH Stakeholders Agendas and Minutes.
The Committee ensures that Hwange’s tourism and cultural initiatives are promoted with creativity, consistency and strategic focus, supporting the region’s mission to attract visitors and strengthen local businesses. Click here to view the Marketing Committee Agendas & Minutes, and here to access the Action Plan.