The Marketing Committee of the Association of Tourism Hwange (ATH) is dedicated to sharing the beauty, culture and unique experiences of Hwange with the world. Its major goal is to promote the region as a premier tourism destination, helping local businesses grow while celebrating the rich heritage, wildlife and landscapes that make Hwange truly special. Through thoughtful marketing strategies, creative campaigns and collaborative initiatives, the Committee works to raise Hwange’s profile locally and internationally, ensuring that every visitor and community member feels the pride, wonder and potential of this untamed and unforgettable region.

Our Objectives include increasing cooperation between tourism companies in the Hwange region; engaging local communities and travelers and foster connections to promote sustainable tourism practices and conservation efforts; fostering cooperation between private and public sector; capacity building and quality management for tourism services; expanding accessibility of tourism information and regional marketing; building sustainable tourism development in the Hwange region; supporting regional tourism development.

What we aim to do in 2025
- Developing a marketing strategy for ATH
- Refining our website
- Rolling out locally produced Hwange branded products
- Insert a "Welcome" sign at Cross Mabale